“Travel is one of the few mass endeavours which joins together the peoples of all nations in a unique partnership and, as an industry, can play a positive and distinctive role in influencing the way people and governments act. Countless projects and partnerships across the globe, spanning the entire spectrum of the travel industry, have resulted in examples of cooperation in ways which should be an inspiration to all.
Of course, there is an environmental price to pay for travel. It is about finding the right balance between minimising our impact on the environment while not losing the ability to open minds through new experiences and interactions with cultures different to our own. We should never lose sight of the economic value of tourism and how it supports local livelihoods. Nor should we ignore the fact that countless conservation projects around the world rely on tourism to continue their work protecting endangered species and wild places.
One way to take responsibility for our travel is to make each journey count to the full – fly less frequently, stay longer and do more.”